Kazuo
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Nissan Champions League

CCO: Felipe Luchi
CD: Sthefan Ko, Guga Diehl
Creatives: Alexandre Kazuo, Lucas Ribeiro, Bernardo Rennó, Alexandre Tobio
AD: Alexandre Kazuo
CW: Lucas Ribeiro
Art Assistants: Roberto Lemos, Guto Russo
Film Production: Paranoid
Director: Daniel Levenhagem
3d Gif photos: Guido Argel
Animation: Piloto
Audio: Shuffle
Logo production: Guasca
Motion Design: Rafael Ribeiro (BraBo Films)

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 In Brazil, when we talk about UEFA Champions League, we have a big problem: It’s difficult to have access to games transmissions.

In Brazil, when we talk about UEFA Champions League, we have a big problem:
It’s difficult to have access to games transmissions.

 So, we created a campaign that allowed Brazilians to watch all games for free.

So, we created a campaign that allowed Brazilians to watch all games for free.

 It was easy: the fans just needed to scan any Nissan’s logo - in a car, in a billboard, in a magazine - to get acess to the games.

It was easy: the fans just needed to scan any Nissan’s logo - in a car, in a billboard, in a magazine - to get acess to the games.

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 As the people could watch the games anywhere, we put our logo in unexpected places.

As the people could watch the games anywhere, we put our logo in unexpected places.

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And to teach them how to scan the logo, we created short animated films.