In Brazil, when we talk about UEFA Champions League, we have a big problem:
It’s difficult to have access to games transmissions.
So, we created a campaign that allowed Brazilians to watch all games for free.
It was easy: the fans just needed to scan any Nissan’s logo - in a car, in a billboard, in a magazine - to get acess to the games.
As the people could watch the games anywhere, we put our logo in unexpected places.
And to teach them how to scan the logo, we created short animated films.