Kazuo
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Brahma Beer - World Cup Draw

CCO: Sergio Gordillo
CD: Matias Mendendez
AD: Alexandre Kazuo
CW: Lucas Ribeiro
Creatives: Alexandre Kazuo, Lucas Ribeiro, Mateus Coelho, Rodrigo Barbosa, Maso Heck, Felipe Ribeiro, Raphael Santos, Cacá Barabás
Social Creatives: Yuri Mussoly, Pedro Chamme, Francisco Medeiros, Thais Lapastini
Film Production: Landia
Film Director: Mariano Segal (CINCO)
Post-production: StratoStorm
Audio: S de Samba

 On December 1st, the 2018 World Cup draw for groups definition happened.

On December 1st, the 2018 World Cup draw for groups definition happened.

 Then we thought: what if we post a video talking about the Brazilian Team’s opponent at the exact moment it showed up? But not just a regular video. An incredible "tribute" from Brahma Brewery employees to this team. And that's what we did.

Then we thought:
what if we post a video talking about the Brazilian Team’s opponent at the exact moment it showed up?
But not just a regular video.
An incredible "tribute" from Brahma Brewery employees to this team.
And that's what we did.

 The problem was that Brazil had 21 possible opponents. So we had to produce a version for each one. In 9 days. Yes, it was insane.

The problem was that Brazil had 21 possible opponents.
So we had to produce a version for each one.
In 9 days.
Yes, it was insane.

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 impressions 117MM total likes 70K engagement 280K 83K (FB) 150K (TW)

impressions 117MM
total likes 70K
engagement 280K
83K (FB)
150K (TW)

 We also had a creative team ready to feedback all comments in both quick and fun way.

We also had a creative team ready to feedback all comments in both quick and fun way.

 Of course, not everyone liked…  Sorry Swiss, Serbs and Costa Ricans. ;)

Of course, not everyone liked… 
Sorry Swiss, Serbs and Costa Ricans.
;)