On December 1st, the 2018 World Cup draw for groups definition happened.
Then we thought:
what if we post a video talking about the Brazilian Team’s opponent at the exact moment it showed up?
But not just a regular video.
An incredible "tribute" from Brahma Brewery employees to this team.
And that's what we did.
The problem was that Brazil had 21 possible opponents.
So we had to produce a version for each one.
In 9 days.
Yes, it was insane.
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We also had a creative team ready to feedback all comments in both quick and fun way.
Of course, not everyone liked…
Sorry Swiss, Serbs and Costa Ricans.