Kazuo
thumb2.jpg

Usain Bolt - Biography

CCO - Erh Ray
ECD - Andrea Siqueira
CD - Alexandre Kazuo, Lucas Ribeiro
CW - Lucas Ribeiro
AD, Designer, Illustrator - Alexandre Kazuo
Film Production - CEGO
Film Director - Daniel Levenhagen
Audio - Squad
Still Photos - Genga

 In 2009, Usain Bolt set the world record and went down in history. 9’58 seconds. But behind its mark there is a lot of sweat, training, effort.

In 2009, Usain Bolt set the world record and went down in history.
9’58 seconds.
But behind its mark there is a lot of sweat, training, effort.

 2019, ten years later, we are telling the same story, but in a different angle. Showing a side that no one knows. The episodes behind the record.

2019, ten years later, we are telling the same story, but in a different angle.
Showing a side that no one knows.
The episodes behind the record.

 A biography. Each page shows the facts that made him accomplish the mark. But the Bolt's bio could not be an ordinary book. It should be as fast as him.

A biography.
Each page shows the facts that made him accomplish the mark.
But the Bolt's bio could not be an ordinary book.
It should be as fast as him.

 A flipbook. Showing an animation of 9.58s, recreating that iconic race.

A flipbook. Showing an animation of 9.58s, recreating that iconic race.

 The pages aren't regular number as well. They are seconds, of course.

The pages aren't regular number as well. They are seconds, of course.

capa_96A1288.jpg
posterFrente_96A1063.jpg
det_96A1191.jpg
3posters_2.jpg
det_96A1115.jpg
capa_96A1148.jpg
3posters_96A1067.jpg
det_96A1193.jpg
poster_96A1319.jpg
posters_96A1244.jpg
poster_96A1323.jpg
det_96A1203.jpg
poster_96A1324.jpg
poster_96A1343.jpg
det_96A1198.jpg
poster_96A1350.jpg
posters_96A1186.jpg
TODAS_PAGINAS.jpg
 We delivered the book to Bolt and also to 70 running influencers and fans.

We delivered the book to Bolt and also to 70 running influencers and fans.

 Cannes Lions Silver - Industry Craft - Typography Silver - Industry Craft - Art Direction Bronze - Print & Publishing   Wave Festival Grand Prix - Industry Craft Gold - Design Silver - Industry Craft

Cannes Lions
Silver - Industry Craft - Typography
Silver - Industry Craft - Art Direction
Bronze - Print & Publishing


Wave Festival
Grand Prix - Industry Craft
Gold - Design
Silver - Industry Craft